Client:

Specialty Chemical Firm

Challenge:

Assess the attractiveness of this technology and identify the markets and applications for which it provides a competitive advantage

Approach:

Literature search for markets and driving forces, potentially attractive opportunities, and competitive technologies
Field interviews with R&D staff at companies in potential markets
Integration and analysis of findings
Development of recommendations and reporting

Results:

The client altered its technology and market focus to address more attractive opportunities identified by TSG