Chemical Sensing and Analysis Instrumentation
| Client: | Optical Device Manufacturer |
| Challenge: | Identify and rank leading markets for a family of instruments based on a new and proprietary technology |
| Approach: | Brought together client product engineers and TSG industry experts
to match technology advantages with market-specific drivers Conducted telephone and field interviews with potential product users Defined attractive market segments and competitive technologies in each Developed market entry strategy Introduced client to potential customers and business partners |
| Results: | Market opportunities were identified in medical, industrial, automotive, and food processing industries. Sales of new instrument family now account for 25% of company revenue. |
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